Behavioural Marketing: Educate

4 Modules Delivered - 1 per week

Video - Podcast - Transcript - Guide Sheets for each lesson

Module 1: The Content (9 lessons)

• The 5-Step Model to re-package what you are already using/doing

Module 2: The Customer (8 lessons)

• Learn the Revised 4-Stage Buy-Cycle for Today's Consumer Customer

Module 3: The Reach (9 lessons)  

• The 4-Step Model to present your content to the Four Audience types

Module 4: The Scheduler (8 lessons) 

• The 4x4x12 Scheduler that connects you to today's Consumer Customer

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