Resourcefulness Collective
~ social age audit ~
Complete Lesson Plan
Welcome Watch First
No intro, (of course welcome) straight into the lessons!
- (L1) Welcome - My Passion is Your Highest Potential!
What to expect, what's next; what you do, what I do
- (L2) Work and Market in the Era You're In
Industrial - Internet - Social Ages, which we are in & which we conditionally remain in
STAGE 1: Unpack
As we depart old eras into new ages, Unpacking how we operate and function is critical.
- (L3) ATTITUDE: How We Learn = How We Speak
Today's new marketplace communicates & learns differently
- (L4) Attitudes - How We Operate = How We Behave
The dynamics of Vision - System - Schedules in the Social Age
- (L5) Attitudes - How We See = How We Engage
The market no longer "buys being sold to," they now engage in what they see
- (L6) AUDIT - Check in With You
Once Unpacked, time to Audit what we have to work with (start with you)
- (L7) AUDIT - Check in With Friends
Once Unpacked, time to Audit what we have to work with (next to friends)
- (L8) AUDIT - Check in With Business
Once Unpacked, time to Audit what we have to work with (onto work)
- (L9) ANALYSIS - Check in - Check up - Check out
Wrapping the audit all together
- (L10) ANALYSIS - Winners Present Like This
How to present to the Social Age Consumer: Their Behavioural Character
- (L11) ANALYSIS - The Prime Model Builder
Engaging your audience with the power of primes
STAGE 2: Stack
The Audit Unpacks the elements - time now to Stack, Clarify, Categorise them
- (L9 - L12) Stack - Performance
A collection of activities to asset current / forecast performance
- (L12 - L15) Stack - Position
Extensive review of the position in the market.
- (L16 - L19) Stack - Preference
Current and Future Objectives within the current and future markets
STAGE 3: Define
This stage in 3 clear sections.
- (L20 - 23) Define - Pitch
Defining and aligning to the social market and social consumers "pitch preferences"
- (L24-27) Define - Package
Social Alignment will demand alternate packaging
- (L28-31) Define - Position
Pitch, Package on to Positioning for social age consumer engagement
STAGE 4: Align
Stages 1-3 are collating Industrial and Industry age approaches. Now let's Align to the Social Age
- (L32-L35) Align - Trends
Identifying the current trends of the social age
- (L36-39) Align - Topics
Identifying the current topics of the social age
- (L40-43) Align - Techniques
Setting out the "how to" of execute the in demand social ages techniques
STAGE 5: Re-pack
Continuing to build a social-age-equipped business model
- (L44 - 47) Re-Pack: Design
Taking the stacked elements of your entity and repacking them
- (L48-51) Re-Pack: Develop
Develop the attributes (video/podcast/other)
- (L52-53) Re-Pack: Deliver
Deliver and position assets within the business/sales/marketing models
STAGE 6: Outcomes
Finalising the social age audit into executable outcomes
- (L54-57) Outcomes: Strategies
Confirm and commit to plans, tactics, timeframes
- (L58-61) Outcomes: Systems
Creating the systems, schedules and dependancies
- (L62-65) Outcomes: Solutions
Evaluating, monitoring and implementation
