Behavioural Marketing

Welcome Watch First

No intro, (of course welcome) straight into the lessons! 

• (L1) Introducing the Portal: Parts 1-4

Introduction to how the Explore-Engage-Educate-Exceed your customer classes are linked

• (L2) How to Navigate the Portal

How to: get around the class, lessons  & modules, return to where you left of, select which lesson & when you need it

• (L3) Critical: How We Learn, Experience, & Behave

Customers are now Consumers, so how do they, we,  all “consume, learn & absorb” information

• (L4) What's a 60-sec Takeaway

Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements

Module 1: The P.A.S.S.

How to Position yourself, be Aware of the market, Seperate from your competitors, create Stature in your brand...here's how!

Let's DEFINE this playground!

• (L5) The Formula for Average

How this formula is ignored by 97% of people - but DEFINES them!

• (L6) Introducing the Distinction P.A.S.S.

4-part model: the first 2 ground you, the second 2 provide your distinction

• (L7) Positioning in the Knowledge Economy

Your critical positioning in the Knowledge Era & why R.O.I. has changed forever

• (L8) Distinction P.A.S.S. - Stage 1: Positioning

What's the key to your message (Tip: It's not what you think)

• (L9) Distinction P.A.S.S. - Stage 2: Aware

12 simple questions to Google that will redefine your market awareness 

Module 2: The Build

Ever wondered how the most "distinctive" brands in the world, create distinction in their messaging? Here's how!

• (L10) 3 Power Questions

The 3 power questions to ask, industry leaders, top competitors, your most admired brands

• (L11) 3 Power Questions - Takeaway

Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements

• (L12) How to Build Distinctive Messages

The top 18 tips to kick off your messaging

• (L13) How To Build Distinctive Messages - Takeaway

Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements

• (L14) Distinction PASS Stage 3: Separate

The top five (5) lessons from industry leaders FAQs - what are they really?

• (L15) Distinction PASS Stage 3: Separate - Take Away

Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements

Module 3: The Distinction

Position and create your marketplace Awareness of you by Separating yourself with your Stature, what's distinctive about you.

Let's DEFINE what's new!

• (L16) 1 Distinction PASS Stage 4: Stature

To identify growth areas, distinction areas, development areas

• (L17) Distinction PASS Stage 4: Stature - Takeaway

Short, sharp, fast - these “60 seconds” are a wrap & pack of the key class elements

• (L18) Behavioural Marketing Distinction Test

The top 3 consumer Trends, Habits & Expectations; the 9 keys to the BM test

• (L19) Behavioural Marketing Distinction Test - Takeaway

Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements