Behavioural Marketing
~ educate your consumer ~
Complete Lesson Plan
Welcome Watch First
No intro, (yes of course welcome) straight into the lessons!
- (L1) Introducing the Portal: Parts 1-4
Introduction to how the Explore-Engage-Educate-Exceed your customer classes are linked
- (L2) How to Navigate the Portal
How to: get around the class, lessons & modules, return to where you left of, select which lesson & when you need it
- (L3) Critical: How We Learn, Experience, & Behave
Customers are now Consumers, so how do they, we, all “consume, learn & absorb” information
- (L4) What's a 60-sec Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
Module 1: The Content
For Stephen, "content is no longer the queen or king" -- consumer behaviour to content now reigns!
- (L5) S.I.G.H.T. to Draw Formula
Story - Illustrate - Glimpse - Hope - Tactic; how to execute this education model with everyone you meet
- (L6) S.I.G.H.T. to Draw Formula: Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
- (L7) Introduction to Elite Content Development
The 4 TYPES of audiences we develop content for; the 7 KEYS to the content they demand
- (L8) Content Development - The Opening
Less than 20% of business do this -- 100% of customers demand it
- (L9) Content Development - The Opening Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & pack of the key class elements
- (L10) Content Development - The Teach
Placing your consumer's Modes of Learning into your content
- (L11) Content Development - Where-How-Now!
The 5-step Reach n Teach sequence for: 1-2-1, 1-2-many, 1-2-general, & 1-2-pitch consumer engagements
- (L12) Content Development - That's a Wrap
Summary then prep for the next stage of Behavioural Marketing
- (L13) Tribute to My Mentor
On the day of filming, my Mentor's Mentor, his mother passed away. I share these words with you. Who mentors you?
Module 2: The Customer
Customers have become consumers of information socially shared. They make engagement decisions; no longer buying decisions!
- (L14) Customer Buying Cycle - Aware
A step-by-step walkthrough of each stage & how to build with it
- (L15) Customer Buying Cycle - Aware Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
- (L16) Customer Buying Cycle - Research
The dependencies that unlock customer "engagement" not just "buy-in"
- (L17) Customer Buying Cycle - Research Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
- (L18) Customer Buying Cycle - Validate
The phrases / tasks / content your consumer needs thru validation
- (L19) Customer Buying Cycle - Validate Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
- (L20) Customer Buy Cycle - Buy
Activating Consumer Behaviour that links to engaging...beyond buy in
- (L21) Customer Buy Cycle - Buy Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
Module 3: The Reach
Reaching and teaching into human behaviour, the key to community based engagement from 1-2-1 to 1-2-many
Let's DEFINE what's new!
- (L22) Hello Reach n Teach Model
How to use the psychology power behind the FEEL - FELT - FOUND model
- (L23) How to Reach n Teach 1-2-1
- Adapting the Reach n Teach model to a 1-2-1
- (L24) Reach n Teach 1-2-Many
- Adapting the Reach n Teach model to a 1-2-Many (most treat them the same)
- (L25) How to Reach n Teach A Pitch
Adapting the Reach n Teach model to a Pitch - (yep, most treat this the same also)
- (L26) How to Reach n Teach A Pitch Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
- (L27) How to Reach n Teach To 1-2-General
Adapting the Reach n Teach model to a 1-2-General & how to engage audience traits you can't see
- (L28) Reach n Teach Modality Marketing
Multi-layer/modality content development - from one source!
- (L29) "Steve, I Don't Have The Video Stuff"
In this lesson I'll show you how you have everything you need to shoot video, like NOW!
- (L30) What the Heck Is Marque Vision
The power of visual marketing - emotional storytelling and first impressions
- (L31) Marque Vision Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
Module 4: The Scheduler
Human Beings live in patterns, repeated habits, & seasonal influences, so why engage and market to them without "scheduling" into this?
Let's DEFINE what's new!
- (L32) What is a (M)arketing (G)overnance (S)cheduler
Developing a highlight calendar; 4 monthly questions you must answer; 4 categories against each question
- (L33) What is a Marketing Governance Scheduler Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
- (L34) The Critical 4 Elements of an MGS
Scheduling against your market demands
- (L35) The Critical 4 Elements of an MGS Take Away
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
- (L36) The Quarterly MGS Takeaway
Short, sharp, fast - these “60 seconds” are a wrap & packed of the key class elements
- (L37) The MGS Wrap and Close
How to define your message, identify / utilise your media, create affiliates that your customer already uses - on mass.
